Vibe Bio
Case Study | 8 Min Read
Redefining Link-in-Bio for the Creator Economy
Redefining Link-in-Bio for the
Creator Economy
Redefining Link-in-Bio for the
Creator Economy
My Role
My Role
Product Designer
Product Designer
Team
Team
PD Abhijith, PM Gaurangi, FE Thabish FE Abhishek, BE Naman
PD Abhijith, PM Gaurangi, FE Thabish FE Abhishek, BE Naman
Duration
Duration
4 Months
4 Months
What did I do?
What did I do?
User Research
User Research
User Flows
User Flows
Framework
Framework
Wireframing
Wireframing
Copywriting
Copywriting
High Fidelity Prototype
High Fidelity Prototype
Visual Design
Visual Design
Motion Design
Motion Design
Overview
Overview
In the digital era, every creator is a brand, and every brand needs a seamless way to connect with its audience.
Social media platforms restrict creators to a single bio link, leading to missed opportunities and a frustrating user experience.
This case study explores how we designed Vibe Bio, a beautifully crafted link-in-bio platform that centralizes content, enhances engagement, and unlocks new monetization opportunities for creators.
In the digital era, every creator is a brand, and every brand needs a seamless way to connect with its audience.
Social media platforms restrict creators to a single bio link, leading to missed opportunities and a frustrating user experience.
This case study explores how we designed Vibe Bio, a beautifully crafted link-in-bio platform that centralizes content, enhances engagement, and unlocks new monetization opportunities for creators.
Defining the Problem
Why existing Link-in-bio
Frustrate Creators?
Why existing Link-in-bio
Frustrate Creators?
When we started this project, it was clear that creators were frustrated with existing link-in-bio tools. They felt rigid, and outdated—more of a workaround than a solution. We knew we had to rethink the experience from the ground up. To truly understand the gaps, we dove into creator workflows, analyzed their struggles, and uncovered what was missing
Here's what we found out
When we started this project, it was clear that creators were frustrated with existing link-in-bio tools. They felt rigid, and outdated—more of a workaround than a solution. We knew we had to rethink the experience from the ground up. To truly understand the gaps, we dove into creator workflows, analyzed their struggles, and uncovered what was missing
Here's what we found out
Confusing Interface
Creators struggled with complicated setups and poor navigation.
Confusing Interface
Creators struggled with complicated setups and poor navigation.
Confusing Interface
Creators struggled with complicated setups and poor navigation.
Lack of Customization
Generic templates left little room for personalization.
Lack of Customization
Generic templates left little room for personalization.
Lack of Customization
Generic templates left little room for personalization.
Poor Mobile Experience
Most tools weren’t optimized for mobile, despite being primarily used on phones.
Poor Mobile Experience
Most tools weren’t optimized for mobile, despite being primarily used on phones.
Poor Mobile Experience
Most tools weren’t optimized for mobile, despite being primarily used on phones.
Objective and Goal
Empowering Creators with a Smarter Link-in-Bio Tool
Empowering Creators with a Smarter Link-in-Bio Tool
Creator Goal
Seamlessly organize multiple content types—links, videos, blogs, podcasts, events, portfolios—while maintaining creative control.
Fan Goal
Discover and engage with a creator’s content effortlessly, without friction.
Business Goal
Enhance creator-audience interaction while improving engagement-driven monetization opportunities.
Research and Insights
Why Creators Need a
Smarter Link Hub
Why Creators Need a
Smarter Link Hub
Creators are spread across multiple platforms, juggling content on Instagram, YouTube, Twitter, LinkedIn, Patreon, and beyond. But their audiences are fragmented, and traditional bio links don’t keep up with their evolving needs.
Creators are spread across multiple platforms, juggling content on Instagram, YouTube, Twitter, LinkedIn, Patreon, and beyond. But their audiences are fragmented, and traditional bio links don’t keep up with their evolving needs.
80% of Creators
share content across multiple platforms, yet most struggle to direct audiences efficiently.
40% of niche creators
lack a single hub for their
content.
60% of micro & mid-tier creators
rely on social media but face link limitations.
80% of creators
share content across multiple platforms, yet most struggle to direct audiences efficiently.
40% of niche creators
lack a single hub for their
content.
60% of micro & mid-tier creators
rely on social media but face link limitations.
We Identified two key types of creators who struggle with link visibility, discoverability,
and engagement
We Identified two key types of creators who struggle with link visibility, discoverability,
and engagement
The Digital Nomads
The Digital Nomads
Multi-platform creators, influencers, and casual content sharers who juggle YouTube, Instagram, and more. They face link limitations and fragmented content, making discovery hard.
They need a simple, dynamic hub to showcase everything effortlessly.
Multi-platform creators, influencers, and casual content sharers who juggle YouTube, Instagram, and more. They face link limitations and fragmented content, making discovery hard.
They need a simple, dynamic hub to showcase everything effortlessly.
The Passion Curators
The Passion Curators
Writers, educators, and community builders managing newsletters, Discords, and podcasts. They lack a centralized space to direct their audience and highlight key content.
A structured, branded bio page helps them stay organized and professional.
Writers, educators, and community builders managing newsletters, Discords, and podcasts. They lack a centralized space to direct their audience and highlight key content.
A structured, branded bio page helps them stay organized and professional.
Solutioning
3 Key Points to Solve
3 Key Points to Solve
1. One Dynamic Link Hub
1. One Dynamic
Link Hub
A single, customizable bio link that consolidates all content—socials, videos, newsletters, and projects—into one seamless, easy-to-navigate hub.
A single, customizable bio link that consolidates all content—socials, videos, newsletters, and projects—into one seamless, easy-to-navigate hub.
2. Smart Discoverability & Engagement
2. Smart Discoverability & Engagement
Built-in analytics and personalization to optimize link performance, ensuring creators drive traffic where it matters most.
Built-in analytics and personalization to optimize link performance, ensuring creators drive traffic where it matters most.
3. Effortless Setup &
Onboarding
3. Effortless Setup
& Onboarding
A no-code, intuitive interface that allows creators to set up and style their bio page in—seconds, not minutes.
A no-code, intuitive interface that allows creators to set up and style their bio page in—seconds, not minutes.
Introducing
Introducing
🚀 Seamless Onboarding & Setup
Seamless Onboarding
and Setup 🚀
🚀 Seamless Onboarding and Setup
Auto-fetch links from connected social profiles.
Smart recommendations for quick page setup.
Mobile-first design for on-the-go management.
Auto-fetch links from connected social profiles.
Smart recommendations for quick page setup.
Mobile-first design for on-the-go management.
Profile picture & name are auto-fetched from Instagram/YouTube and can be edited anytime.
We auto-fetch your recent Insta & YouTube posts, reels, videos, and links displayed beautifully in individual cards
Here creators can set up their custom domain to personalize your profile link
Link in Bio site is Published and its ready to share. The ‘Add on Instagram’ CTA will directly take them to their insta bio with new link
Profile picture & name are auto-fetched from Instagram/YouTube and can be edited anytime.
We auto-fetch your recent Insta & YouTube posts, reels, videos, and links displayed beautifully in individual cards
Here creators can set up their custom domain to personalize your profile link
Link in Bio site is Published and its ready to share. The ‘Add on Instagram’ CTA will directly take them to their insta bio with new link
Profile picture & name are auto-fetched from Instagram/YouTube and can be edited anytime.
We auto-fetch your recent Insta & YouTube posts, reels, videos, and links displayed beautifully in individual cards
Here creators can set up their custom domain to personalize your profile link
Link in Bio site is Published and its ready to share. The ‘Add on Instagram’ CTA will directly take them to their insta bio with new link
🎨 Customize Layout with Ease
Customize Layout
with Ease 🎨
Non-Linear Editing for Quick Customization
Real-time live previews while editing
Light & Dark Mode for a seamless visual experience
Here, users can edit their sections, rearrange them, or add new sections like links, portfolio, video, audio, etc.
Users can customize their custom domain, picking a theme, and managing connected social profiles
Here, users can edit their sections, rearrange them, or add new sections like links, portfolio, video, audio, etc.
Users can customize their custom domain, picking a theme, and managing connected social profiles
Here, users can edit their sections, rearrange them, or add new sections like links, portfolio, video, audio, etc.
Users can customize their custom domain, picking a theme, and managing connected social profiles
Reorder Effortlessly 🤹
Reorder Effortlessly 🤹
The drag-and-drop functionality enables seamless section reordering, allowing users to customize their layout intuitively.
Advanced Analytics 📊
Monitor page visits, section clicks, CTR, and top traffic sources to optimize engagement effortlessly.
Fan-Side Preview 👀
A real-time glimpse of how visitors experience the Link in Bio page.
A real-time glimpse of how visitors
experience the Link in Bio page.
Challenges Faced
Designing a Scalable
Design System
Designing a Scalable
Design System
Creating a design system that accommodated varied content types while maintaining a cohesive visual identity was a challenge. Each section needed a distinct look to enhance usability and engagement.
Creating a design system that accommodated varied content types while maintaining a cohesive visual identity was a challenge. Each section needed a distinct look to enhance usability and engagement.
🔍 Approach
To make the interface visually intuitive,
we introduced purpose-driven card styles
To make the interface visually intuitive,
we introduced purpose-driven card styles
Disc-shaped cards for Audios, playlists to resemble vinyl records/CDs, reinforcing the music theme
Ticket-shaped cards for events to create a familiar experience, mimicking real-life event passes
Simple square and rectangular cards for other sections to ensure clarity and readability
While designing these, we worked closely with developers to establish reusable components, ensuring a scalable and performance-friendly implementation.
While designing these, we worked closely with developers to establish reusable components, ensuring a scalable and performance-friendly implementation.
✅ Through collaboration with developers, we built a flexible, component-based system that allowed easy scalability without compromising performance or visual appeal. This structured layout improved usability, engagement, and consistency across different content types.
✅ Through collaboration with developers, we built a flexible, component-based system that allowed easy scalability without compromising performance or visual appeal. This structured layout improved usability, engagement, and consistency across different content types.
Launch & Growth
The Results
The Results
After launch, Vibe Bio transformed the way tier 2 and tier 3 creators engage with their audience, driving seamless discovery and interaction.
After launch, Vibe Bio transformed the way tier 2 and tier 3 creators engage with their audience, driving seamless discovery and interaction.
10,000+
10,000+
Link in Bio pages created within a short span, showing rapid adoption ❤️🔥
Link in Bio pages created within a short span, showing rapid adoption ❤️🔥
50%
50%
faster setup, reducing onboarding friction significantly ⚡
faster setup, reducing onboarding friction significantly ⚡
3x
3x
engagement, due to structured content categorization 📈
engagement, due to structured content categorization 📈
Boosted Monetization Potential
Enabling creators to maximize earnings effortlessly 💰
Boosted Monetization Potential
Enabling creators to maximize earnings effortlessly 💰
Learning & Reflection
What I Learned
What I Learned
Designing Vibe Bio was a deep dive into solving real-world frustrations for creators.
Here are my key takeaways:
Designing Vibe Bio was a deep dive into solving real-world frustrations for creators.
Here are my key takeaways:
Simplicity wins
Simplicity wins
A clutter-free, intuitive UI ensured faster adoption and a smoother experience.
A clutter-free, intuitive UI ensured faster adoption and a smoother experience.
Automation enhances usability
Automation
enhances usability
Auto-fetching content from social handles significantly reduced setup time.
Auto-fetching content from social handles significantly reduced setup time.
Customization drives engagement
Customization drives engagement
Giving users control over their layout and branding led to higher retention.
Giving users control over their layout and branding led to higher retention.
This project reinforced the importance of designing for scalability and real user needs—insights I’ll carry forward in future work. 🚀
This project reinforced the importance of designing for scalability and real user needs. Insights I’ll carry forward in future work. 🚀
Lets create cool things
together! 🚀
Get in Touch
Made with love, lots of coffee & Framer(of course!)
©milanreed
Let's create
cool things
together! 🚀
Get in Touch
Made with love, lots of coffee &
Framer(of course!)
©milanreed
Lets create cool things
together! 🚀
Get in Touch
Made with love, lots of coffee & Framer(of course!)
©milanreed